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CREATIVE THAT OPENS A CONVERSATION

From the feed
to what’s next.

Turn social attention into a clear enquiry journey. MDS plans Facebook and Instagram advertising around the creative, audience, destination and follow-through.

Discuss My Meta Ads

A considered campaign. A connected next conversation.

CREATIVE DIRECTION / INTERACTIVE CONCEPT
YOUR BUSINESS / CAMPAIGN CONCEPTA reason
to stop.Introduce the offerExplore the next step
THE JOB OF THE CREATIVE

Introduce a useful idea and give the audience a clear reason to pay attention.

BUILT FORFacebook / Instagram
CONNECTED TOA useful enquiry journey

Creative examples show a concept, not a live Meta interface or measured campaign results.

BEFORE THE CAMPAIGN, CHOOSE THE NEXT STEP

Where should
the conversation begin?

The destination changes what you ask for, how you capture context and how your team responds. Choose a route to explore.

ILLUSTRATIVE ENQUIRY PATH
  1. 01 / CAMPAIGNRelevant creative + audience
  2. 02 / DESTINATIONStart a WhatsApp conversation

    Open with a clear message and a useful first question.

  3. 03 / ORGANISECapture agreed context in your CRM
  4. 04 / FOLLOW THROUGHRoute the conversation to your team

CONSIDER THE COMPLETE CAMPAIGN

More than an ad.
A joined-up acquisition plan.

01 / DIRECTION

The offer and audience
come first.

Clarify what you are promoting, who it is useful for and why they should respond. Shape the campaign objective and audience strategy around that brief.

  • Campaign and audience planning
  • Creative message and offer alignment
02 / EXPERIENCE

Build a relevant route.

Review the creative, lead form, landing page or WhatsApp conversation as one customer journey.

03 / LEARNING

Test with a useful question.

Plan creative and journey tests, review measurement and enquiry quality, and refine the next campaign decision.

YOUR TEAM COMPLETES THE JOURNEY

The response matters
as much as the reach.

Agree who receives the enquiry, what context they need and how follow-up will happen. CRM and WhatsApp automation can be scoped to support that process.

Plan a Lead Campaign

Connect the next part

Connect the campaign to the business.

Lead Generation

Design capture, qualification and follow-up together.

Explore service

Social Media Marketing

Build a consistent content and creative direction.

Explore service

AI WhatsApp Automation

Help enquiries become useful conversations.

Explore service

Website Development

Create a relevant destination for your offer.

Explore service

Before we begin

A stronger brief.
A clearer campaign.

A clear scope starts with the right questions.

Talk to MDS
Can you run WhatsApp enquiry campaigns?

Where the business setup and campaign eligibility support it, we can scope a WhatsApp enquiry route. The first response and follow-up process should be planned before launch.

Do you provide the creative as well?

Creative concepts, copy, formats and production responsibilities are agreed in the scope. Existing brand assets, approvals and any additional production costs are reviewed first.

Will campaigns guarantee enquiries or sales?

No. Audience, offer, creative, budget, competition and the follow-up process affect outcomes. Media spend and service fees are agreed separately.

START WITH THE WHOLE CUSTOMER JOURNEY

Give the next scroll
a useful next step.

Let’s connect the creative, the campaign and the conversation.

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